Joseph Tovares is a nationally recognized media executive with experience on both the business and editorial sides of commercial and public media.
Since August of 2017, Joseph has worked as an independent producer and media consultant. His client list includes The Boston Globe, WNET, WBUR and Harvard University. At the Globe, Joseph brought together podcast power house Wondery and the Spotlight investigative team to produce Gladiator: Aaron Hernandez and Football Inc. The podcast, rated number one on iTunes the week of its release, is credited with increased subscriptions and generated television and film option offers.
Joseph is in development on several independent projects. Aztec Odyssey is a film on the story of the discovery of a long-lost codex created in the Aztec empire soon after the arrival of the conquistadores. American Cartelis a multi-part podcast project about a Texas-born drug baron. Legal Lens, produced with former Harvard Law School Dean Martha Minow, is a series of short-form documentaries for distribution through digital journalism companies.
Joseph served as the Sr. Vice President & Chief Content Officer at the Corporation for Public Broadcasting. He oversaw a team of vice-presidents, directors, project managers, coordinators, and administrative assistants that managed grants for content, professional development, and engagement projects. Projects supported under Tovares’s leadership include the PBS Primetime Programming block, the Independent Television Service, StoryCorps, Veterans Coming Home, Black Panthers: Vanguard of the Revolution, All The Difference, TED TALKS: War and Peace, and many other specials.
Before CPB Joseph worked as a producer and executive producer. He produced, directed, and wrote Zoot Suit Riots, a film on the youth culture of 1940s Los Angeles, and Remember the Alamo, a film about the Mexican families living in San Antonio during the epic battle. He is a frequent speaker at industry events and has represented U.S. public media at conferences in Europe and Latin America. For seven years he was part of the editorial team at The American Experience, the history series on PBS and created The American Experience Online.
Early in his career, Joseph worked as an independent producer and documentary camera operator. He worked on a number of projects including documentaries for the investigative series Frontline and the ABC series Prime Time Live. Through his work with the US Department of State, the World Bank, and the Inter-American Development Bank, he travelled to El Salvador, Mexico, and Chile to speak about US public broadcasting.
Joseph serves on the Board of Editorial Projects in Education, the publisher of Education Week.
He is a native of San Antonio, Texas.